What is it about?
The article shows how political candidates use both their personal histories as well as connect themselves to larger historical narratives through the use of media, speech, and particularly campaign videos.
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Why is it important?
The ways in which candidates link their narratives up with commonly accepted history and with their personal backgrounds show their unique perspectives on history and/or on archetypal characters representative of historical values and narratives. The article also proposes a technique for transcribing multimodal texts useful for analysts of discourse.
Perspectives
History is commonly accepted as "fact" whereas political candidates use language and media to show their unique "takes" on it.
Melissa Meade
Temple University
Read the Original
This page is a summary of: Historical and existential coherence in political commercials, Discourse & Communication, June 2017, SAGE Publications,
DOI: 10.1177/1750481317707560.
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