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Why is it important?
There is increasing pressure for companies to comply with the inclusion of sustainability issues in their reports and to genuinely embrace a long-term vision of business. This paper shows how language can be instrumentally and rhetorically appropriated by some corporations to maintain the status quo rather than to drive social change.
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This page is a summary of: ‘Mixing’ and ‘Bending’: The recontextualisation of discourses of sustainability in integrated reporting, Discourse & Communication, August 2016, SAGE Publications,
DOI: 10.1177/1750481316659175.
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