What is it about?
The special issue includes a range of papers that seek to contribute to the development of a more nuanced understanding of space and place in the context of marketing research.
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Why is it important?
The special issue aims to move beyond overtly managerialist perspectives and instead take a much more holistic perspective of the idea of space and place.
Perspectives
I thoroughly enjoyed editing this special issue and feel disappointed that we weren't able to include even more papers. Moreover, as all consumption is in space and place, the selected papers contribute to the development of a multifaceted and often taken-for-granted impact of space and place.
Professor of Sustainability & Ethics Morven G. McEachern
University of Huddersfield
Read the Original
This page is a summary of: Consumption In and Of Space and Place, Marketing Theory, September 2017, SAGE Publications,
DOI: 10.1177/1470593117732452.
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