Packaging development: A conceptual framework for identifying new product opportunities

What is it about?

This article provides new insights into packaging, from the perspective of new product development and the creation of new product opportunities. A new framework, and propositions, are generated, providing insights into a unique approach for the generation of new opportunities.

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Why is it important?

This article is considered to be the first of its kind, providing a new product development perspective on the topic of packaging.