Weaving a web: subaltern consumers, rising consumer culture, and television

Rohit Varman, Russell W. Belk
  • Marketing Theory, September 2008, SAGE Publications
  • DOI: 10.1177/1470593108093555

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http://dx.doi.org/10.1177/1470593108093555

The following have contributed to this page: Professor Rohit Varman