Weaving a web: subaltern consumers, rising consumer culture, and television

Rohit Varman, Russell W. Belk
  • Marketing Theory, September 2008, SAGE Publications
  • DOI: 10.1177/1470593108093555

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication


The following have contributed to this page: Professor Rohit Varman