An Analysis of Singapore's National Campaign Posters

What is it about?

This article analyses separate posters used to promote productivity, courtesy, and the speaking of Mandarin in Singapore. It examines the verbal text and the visual images used to uncover possible ideological messages embedded in the posters.

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Why is it important?

This article demonstrates how meaning can be analysed in terms of the verbal text (words), visual (images), and how they interact with each other in the context of posters used in Singapore's various national campaigns. It is important also because it shows how ideological meanings are not always consistently and coherently communicated, but can be in conflict with one another.