What is it about?

Subcultural fragmentation is voluntary, resistive, and subversive. The constant fragmentation and the multiplicity and fluidity of subcultural memberships give rise to what we call a radical subcultural mosaic referring to eclectic subcultural affiliation and composite subcultural memberships fermenting presentational discourses of resistance. Members of the radical subcultural mosaic seek agency and collectivity, creativity in heterogeneity, and propose novel alternative modes of living.

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Why is it important?

We present an integrated and more nuanced analysis of the observed tendency toward eclectic, fragmented, and paradoxical subcultures in contemporary society. Through a critical ethnographic approach, we investigate the factors contributing to the motives that impel people to seek subcultural membership, which leads to fragmentation.

Perspectives

This article presents a new subcultural theory.

Dr. Emre Ulusoy
Youngstown State University

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This page is a summary of: Toward a theory of subcultural mosaic: Fragmentation into and within subcultures, Journal of Consumer Culture, September 2016, SAGE Publications,
DOI: 10.1177/1469540516668225.
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