Travel agencies and priests guiding pilgrimage

What is it about?

The paper focuses on a pilgrimage guided by a spiritual leader—a church priest, hired by a travel agency. I show how such pilgrimage is organized and advertised to the public. As the organization of the pilgrimage predominantly rests on the travel agency, I scrutinize how the priest and tour leader divide and negotiate their roles in the pilgrimage tour.

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Why is it important?

The case study presented in this article shows: a) the mediator role of tour leaders and guides in the pilgrimage organized by travel agencies, and b) how local and international (church) politics and tourism interact..