What is it about?
This paper analyses the journalistic coverage of the 2016 Olympic Games in Rio de Janeiro by the alternative media in Brazil. It covers a set of publications on Facebook, including small-scale media groups of different communities and audiences, in which their purpose in covering the Olympics is tested. Results showed that alternative media reporters were not entirely interested in covering the Olympics, but remained committed to local issues such as violence and poverty while criticising the Games in a few instances.
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Why is it important?
This paper opens new ways of interpreting the action of media activism groups during global events. It explains the extent to which events such as FIFA World Cup and the Olympics still attract activism against them in host cities, but clarifies that activists might remain loyal to their ongoing issues and this represents a shift in the current view of these events' priorities and dominance worldwide.
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This page is a summary of: Watching the 2016 Olympics on Brazil’s alternative media: From platform hijack to discourse autonomy, Journalism, September 2018, SAGE Publications, DOI: 10.1177/1464884918802525.
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