Users as Gatekeepers of Media Content

What is it about?

Users now share a gatekeeping role for content published on media websites. Users assess contributions by other users; communicate the perceived value or quality of user- and journalist-produced content; and selectively re-disseminate that content. The result is a two-step gatekeeping process, in which initial editorial decisions to make an item part the news product are followed by user decisions to upgrade or downgrade its visibility for a secondary audience.

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