Attitudes toward feminists, identifying as feminist, and feminist behavior

What is it about?

People's gender equality beliefs predict how much they personally identify as feminist. So do their explicitly-expressed attitudes toward (that is, how much they like) feminists. But even controlling for these things, we can also predict feminist identity from implicit attitudes toward feminists: how much people automatically associate feminists with "good", which is less conscious and controllable than explicit expressions of liking. Moreover, people who more strongly identify as feminist are more willing to do feminist behaviors.

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Why is it important?

Feminist identity contributes to many helpful outcomes, like better body image. We show that it also contributes to willingness to do feminist behaviors, like wearing a pin that says "I am a feminist".