On a stepping-stone to cultural intelligence: Textual/discursive analyses of media reception in cultural studies

What is it about?

The article presents a new perspective on media consumption research. The novelty of the approach is that it applies the analyses of media reception in research on cultural intelligence. The discussion provides examples in which media consumers’ talk is examined to gauge how they manage the complexity of the world around, especially the social and cultural knowledge that the media provide them with. The approach is additionally compared with other ways of investigating media reception.

Featured Image

Why is it important?

The ever-increasing presence and role of media in everyday life makes their impact on individuals difficult to overestimate. Earlier approaches to media reception do not properly show the links between what people learn from the media and how they see the world around them. While the approaches do not sufficiently emphasize the socio-cultural, psychological and linguistic complexity of media reception, this article presents a transparent and systematic way of studying the complexity.