Services research in tourism

What is it about?

Do we forget the enablers of tourism services? Perhaps yes; because service quality and design researchers in tourism have long been directed by demand-driven paradigms and consumer-centered rationales. We show that past research has been focusing on output and customer-centered topics such as the performance of services, the number of satisfied customers, loyal repeat visitors, overnight stays, financial performance and others. We argue that a need exists to reduce this imbalance - and also look at the enablers who supply tourism services.

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