How to research cross-media practices? Investigating media repertoires and media ensembles

What is it about?

In a time of deep mediatization, cross-media approaches to investigating media practices are becoming increasingly relevant. In this respect, we have to consider cross-media from at least two different perspectives. The first perspective considers the ‘individual’ whose cross-media use can be characterized as a particular ‘media repertoire’. The second refers to ‘social domains’ (collectivities and organizations) that can be analysed as communicative figurations characterized by a particular ‘media ensemble’.

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Why is it important?

In a time of deep mediatization, cross-media approaches to investigating media practices are becoming increasingly relevant. Therefore we propose two conceptual approaches: The first perspective considers the ‘individual’ whose cross-media use can be characterized as a particular ‘media repertoire’. The second refers to ‘social domains’ (collectivities and organizations) that can be analysed as communicative figurations characterized by a particular ‘media ensemble’.