What is it about?
This article considers the resilience of radio as a traditional electronic medium in the multimedia age.
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Why is it important?
The article provides evidence of the continuing relevance of radio, despite increasing competition from newer media.
Perspectives
Too often radio is written off by academics as an 'old' or even 'irrelevant' medium. Its continuing popularity demonstrates the fallacy of such approaches.
Professor Guy Starkey
Bournemouth University
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This page is a summary of: Radio, Convergence The International Journal of Research into New Media Technologies, October 2016, SAGE Publications,
DOI: 10.1177/1354856516673354.
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