What is it about?

The article reflects on the nature of podcasting as a medium at 10 years of age, looking at the development path and sugegsting that it was now part of the established patterns of media conumption and production.

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Why is it important?

This was a timely article that marked the point at which podcasts were becoming more established and entering mainstream discources around media and media industries.

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This page is a summary of: Part of the establishment, Convergence The International Journal of Research into New Media Technologies, July 2016, SAGE Publications,
DOI: 10.1177/1354856516632105.
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