What is it about?
This paper describes the role of visuality (i.e. gesture, body movements, pictures, digital artifacts...) in the legitimation of a service or an organization.
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Why is it important?
Legitimation is at the heart of management. And in our immaterial, service-oriented, digital world, it requires a lot of materialization, performation, visualization to embody the service or products and justify the price customers will pay for something they cannot really 'touch', 'see' or 'test' before buying it.
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This page is a summary of: Matters of visuality in legitimation practices: Dual iconographies in a meeting room, Organization, August 2016, SAGE Publications,
DOI: 10.1177/1350508416640923.
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