What is it about?

This article aims to show that the current management thinking does not allow for a sustainable management of natural resources. Building on the case of Poiscaille, a fishing platform, we develop a model that we call 'natural resource orchestration model'

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Why is it important?

This article offers a prescriptive model of natural resources management to guide managers helping them manage natural resources in a sustainable way.


The long journey of this article began as a customer of Poiscaille, a service that distributes ultra-fresh fish through a subscription model. Instead of looking for the rarest fish, such as trout or salmon, as economic theory would suggest, the startup focused on catching “forgotten fish” to alleviate pressure on the most threatened fish stocks. It could then provide a sustainable model for managing natural resources. Because we loved this business idea, we contacted the CEO of the company and wrote a teaching case that won an award for best teaching case in sustainability. As we delved deeper into the case, we found that this idea was an anomaly in the resource orchestration model, which theorizes the way companies manage their resources. Based on Poiscaille's case, we then built what we call an ecological resource orchestration model, which manages natural resources for the purpose of value creation and sustainable development. It led to the present article published in Organization & Environment that offers a prescriptive model of natural resource management! Our advice: the next time you subscribe to a service, think about whether it could be the subject of your next teaching case and academic article!

Guillaume Carton
emlyon business school

Read the Original

This page is a summary of: Toward an Ecological Resource Orchestration Model, Organization & Environment, April 2024, SAGE Publications,
DOI: 10.1177/10860266241244784.
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