health TV programs, health media use, comprehensive model of information seeking, South Korea

What is it about?

This study’s purpose is to identify the factors associated with and processes through which Korean adults intend to view health TV programs.

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Why is it important?

The aging of the population has become a serious social problem worldwide in both developed and developing countries. As people have become increasingly concerned about their health, programs about health have proliferated on South Korean television. It might be explained by the degree to which people trust the sources and channels for health information.