What is it about?
How to measure credibility of a message, independent of the credibility of the source or the medium.
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Why is it important?
Provides simple, easy-to-use metrics for those interested in measuring perceived credibility of messages
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Read the Original
This page is a summary of: Measuring Message Credibility, Journalism & Mass Communication Quarterly, October 2015, SAGE Publications,
DOI: 10.1177/1077699015606057.
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