What is it about?
Globalization leads to heterogeneous populations in terms of cultural and social references. Using traditional artistic expressions with similar origins can help engage such heterogeneous public in science communication projects and lead to a more effective active participation in science-related issues. This article discusses this idea using a health promotion program as example.
Featured Image
Why is it important?
We propose the use of traditional artistic expressions as a way to effectively engage the public in science communication projects and in health promotion programs (or other programs that directly call for an active participation of the public).
Read the Original
This page is a summary of: Traditional Artistic Expressions in Science Communication in a Globalized World: Contributions From an Exploratory Project Developed in Northeast Brazil, Science Communication, July 2017, SAGE Publications,
DOI: 10.1177/1075547017721204.
You can read the full text:
Contributors
The following have contributed to this page
