What is it about?
Multicommunicator Aspirational Stress (MAS) explains why people keep engaging in multiple, simultaneous conversations even though that behavior increases the risk of misunderstanding or offending others. Reviewing research (from the past 10 years) let's us see what we know, and don't know about multicommunication (multiple, simultaneous conversations). It also allows us to understand more about the behavior and to articulate helpful new concepts such as MAS.
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Why is it important?
Multicommunicating is not a temporary fad. It appears to be a "new normal." Understanding the behavior better--both good and bad aspects--can help a person as a communicator. Better understanding can also be helpful to teachers whose subject matter includes any form of interpersonal communication.
Perspectives
I really enjoyed the opportunity to look back over past research in order to draw some conclusions and to sketch some possible paths ahead. Some of the results--for example, the concept of MAS--will, I hope, stimulate additional research.
Nelson Lamar Reinsch Jr.
Georgetown University
Read the Original
This page is a summary of: Multicommunicator Aspirational Stress, Suggestions for Teaching and Research, and Other Insights After 10 Years of Multicommunication Research, Journal of Business and Technical Communication, December 2018, SAGE Publications,
DOI: 10.1177/1050651918816356.
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