What is it about?
This article questions how the practice of personal branding influences the identity development of young adults.
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Why is it important?
Personal branding workshops are common at universities, online, and in the workplace. We rarely question how the practice of developing an extended identity for marketing purposes or opening one's identity to be re-formed through social media affects young adult development. What should educators and trainers be considering when offering these courses?
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This page is a summary of: Identity Development in Personal Branding Instruction, Adult Learning, December 2015, SAGE Publications,
DOI: 10.1177/1045159515616968.
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