What is it about?
Today global business have begun to build sustainability strategy into corporate strategy and leverage it to differentiate themselves in the global market. The opportunity to create new sustainable market spaces is the focus of Strategic Corporate Sustainability
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Perspectives
A majority of today's products and services have never been made with a sustainability mind set. This gives every business an opportunity to create new products and services which are more sustainable than those in the market place. This opens a new opportunity to create sustainable market spaces that did not exist before
Dr Ravi Fernando
INSEAD
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This page is a summary of: Strategic Corporate Sustainability – Key Approaches for Creating Strategies for Environmental Sustainability, Vision The Journal of Business Perspective, May 2017, SAGE Publications,
DOI: 10.1177/0972262917700969.
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