Case Study of Canon

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Why is it important?

Canon was world's leading manufacturer of conventional and digital cameras, copying machines, computer peripherals and optical products. It was a technological giant with a global outlook. Initially, Canon was known for the ​manufacture of a professional camera, but later it had a diversified into copier, computer peripheral and optical products business. It made significant innovations and developments in the camera, copier and printer segments. It adopted global diversification through three regional headquarters systems in Japan, Europe and USA. Kyosei was Canon's corporate vision. As a part of its corporate policy, it adopted various technologies to reduce air and water pollution, to protect wilderness areas and to cut back on energy consumption.