A Case Study of Nokia

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Why is it important?

NOKIA is one of the ‘e-generation’ companies, which rely on the web to conduct their everyday business, demanding richer and more personalised experience. Its objective is ‘to transform the Digital Age to a truly Mobile Age’, giving everyone access to information. Nokia is the undisputed global king of mobile communication. Its strategy is to become a global player in telecommunications through ‘collaboration and innovations'. It has made spectacular innovations in mobile communications. It brought technologies such as General Packet Radio Services (GPRS), Wideband Code Division Multiple Access (CDMA) as the mobile moves third generation (3G). Nokia has established their cutting-edge​ technology and trendsetting lifestyle offerings while unveiling their mobile handset products. In 3G services, Nokia will give e-mail, weather information maps, route planning, traffic information, bank account data, views, travel information, etc. Nokia adopted a strategy of mergers, acquisitions, alliance and collaboration to gain superiority in technology and competitive advantage. While Nokia is the market leader in handset manufacturing with 35.3% share, Ericsson is the king of wireless network equipment with 33% market share. Nokia's performance was impressive during 1996–2000. Nokia's future growth areas include market leadership in security infrastructure for corporates, supplying solutions to help corporations block viruses and intruders at their network gateways.