What is it about?
A cross-sectional research design was used with a total of 183 owner-managers. Questionnaires were distributed via email and analysed using Partial Least Squares (SmartPLS). The results reveal that organizational context and entrepreneurial orientation positively predict ambidextrous behaviours. Furthermore, ambidextrous behaviours were found to be positively influencing creativity.
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Why is it important?
This study recommends a possible route in developing innovative firms through ambidextrous behaviours among SMEs in Malaysia. Accordingly, several important implications for academics and industry decision- makers are formulated.
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This page is a summary of: Examining the Antecedents of Ambidextrous Behaviours in Promoting Creativity among SMEs in Malaysia, Global Business Review, June 2018, SAGE Publications,
DOI: 10.1177/0972150918779267.
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