What is it about?
The paper explains the consumer behavior with respected to OTC emergency contraceptive pills in India
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Why is it important?
Useful to those in OTC Marketing Business as it will help in formulating OTC Marketing strategies
Read the Original
This page is a summary of: Awareness, Perception, Usage and Attitude Regarding Over-the-Counter Emergency Contraceptive Pills, Journal of Health Management, May 2015, SAGE Publications,
DOI: 10.1177/0972063415575810.
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