Awareness, Perception, Usage and Attitude Regarding Over-the-Counter Emergency Contraceptive Pills

  • Vijay Bhangale
  • Journal of Health Management, May 2015, SAGE Publications
  • DOI: 10.1177/0972063415575810

Consumer Behaviour of OTC products in India

What is it about?

The paper explains the consumer behavior with respected to OTC emergency contraceptive pills in India

Why is it important?

Useful to those in OTC Marketing Business as it will help in formulating OTC Marketing strategies

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The following have contributed to this page: Vijay Bhangale