Spousal Attitude in Purchase Decision-Making

What is it about?

Family is one entity that has complex variables underplaying the consumption decisions, and marketers must understand how couples behave in concert to resolve conflict across major decisions. In this study, the family aspects are investigated to shed more light on spouse attitude towards family decisionmaking for selection of car and school/college for their ward and assess the impact of attitudinal factor on decision satisfaction.

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Why is it important?

Finding infers to marketers that joint family purchase decisions may engage intricate spousal cognitive processes; therefore, regular instructions to salespersons may not be adequate to increase inducement.