What is it about?
This is a review of the book "Intellectual Property and Business: The Power of Intangible Assets" written by Rodney D. Ryder and Ashwin Madhavan.
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Why is it important?
Before buying the book, you can read this review, to decide whether to buy it or not.
Perspectives
The management of Intellectual Property Rights is an important part of business strategy. The authors had a great opportunity to present a cutting edge research on this topic, but they seem to have faltered in their efforts. But overall, this book make for a one time read.
Dr. Nithyananda K V
Indian Insitute of Management Tiruchirappalli
Read the Original
This page is a summary of: Book Review: Rodney D. Ryder and Ashwin Madhavan, Intellectual Property and Business: The Power of Intangible Assets, The Journal of Entrepreneurship, July 2016, SAGE Publications,
DOI: 10.1177/0971355716650375.
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