A method to analyze political speeches on populist or other political styles.

What is it about?

This article offers a way to analyze political speeches on different component that a political performance consists of. As an example, speeches of presidential candidates of the 2016 US primaries are analyzed, showing that Donald Trump has a full populist style, Bernie Sanders a mixed populist-pluralist style and Hillary Clinton a mixed pluralist-elitist style.

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Why is it important?

This article offers a methods to assess political style in speeches of politicians. It offers a way to compare political performances of different politicians on a detailed level, which enhances the insight in current or historical political surroundings.