What is it about?

We present a business model of the university as a research and teaching institution. We contrast private and public universities as two business-model archetypes and show how they determine incentive and governance structures. We then show how the inclusion of commercial transfer as the ‘third mission’ affects the university’s income structure and thereby its objective and incentive structure.

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Why is it important?

Within our business-model framework, we can derive strategic implications for the implementation of commercial transfer and the transition to the new business model.

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This page is a summary of: Commercial transfer – A business model innovation for the entrepreneurial university, Industry and Higher Education, June 2016, SAGE Publications,
DOI: 10.1177/0950422216653197.
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