What is it about?
This study explores the role of information exposure in students' evaluation and selection of eco-friendly apparel by means of qualitative techniques. The article provides unique insight regarding apparel behavior in the South African emerging market context
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Why is it important?
Intervention strategies to encourage eco-friendly apparel behavior often rely on information campaigns. The findings of this study indicate that initiatives to encourage pro-environmental choice behavior should extend beyond mere information exposure
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This page is a summary of: The Role of Information Exposure in Female University Students’ Evaluation and Selection of Eco-Friendly Apparel in the South African Emerging Economy, Clothing and Textiles Research Journal, July 2014, SAGE Publications,
DOI: 10.1177/0887302x14541542.
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