What is it about?
This study explores the role of information exposure in students' evaluation and selection of eco-friendly apparel by means of qualitative techniques. The article provides unique insight regarding apparel behavior in the South African emerging market context
Featured Image
Why is it important?
Intervention strategies to encourage eco-friendly apparel behavior often rely on information campaigns. The findings of this study indicate that initiatives to encourage pro-environmental choice behavior should extend beyond mere information exposure
Perspectives
This publication offers fruitful grounds for further exploration of eco-friendly apparel behavior in the South African emerging market context.
Dr Nadine Cynthia Sonnenberg
University of Pretoria
Read the Original
This page is a summary of: The Role of Information Exposure in Female University Students’ Evaluation and Selection of Eco-Friendly Apparel in the South African Emerging Economy, Clothing and Textiles Research Journal, July 2014, SAGE Publications,
DOI: 10.1177/0887302x14541542.
You can read the full text:
Contributors
The following have contributed to this page
