What is it about?
This is the first academic research that applies crisis communication theory (Image Repair Strategy) to sports journalism.
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Why is it important?
This study is groundbreaking in that it shows sports journalist used IRS while covering the NFL's Deflategate scandal. Further research, however, is need to determine if sports journalists consciously applied these crisis communication strategies in their reporting.
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This page is a summary of: #deflategate: Sports journalism and the use of image repair strategy on Twitter, Newspaper Research Journal, March 2018, SAGE Publications,
DOI: 10.1177/0739532918761067.
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