What is it about?
The article discusses the growing popularity of astrology and religion based programs on commercial television in India. How did these programs become popular? What kinds of religious practices are they shaping in urban India? How do they affect everyday living in Indian cities?
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Why is it important?
Throws light on the important topic of media, religion and economic transformation. Brings the perspectives from India - one of the fastest growing media markets in the world.
Perspectives
I have been researching contemporary media cultures and socio-political transformations, based on fieldwork in India and among the Indian diaspora in Europe. I found the popularity of television religion - especially the growing number of astrologers on daily television shows - an important outcome of liberalized media in India. Bringing theories of speculation, news and neoliberal temporalities, I explore this phenomenon based on ethnographic fieldwork inside the television newsrooms of Bangalore.
Professor Sahana Udupa
Central European University
Read the Original
This page is a summary of: Fast time religion: News, speculation, and discipline in India, Critique of Anthropology, June 2016, SAGE Publications,
DOI: 10.1177/0308275x16654550.
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