What is it about?
Emerging digital innovations are transforming business relationships. Using learning theory, we argue that college faculty need to facilitate the convergence of technologies with critical thinking, creativity, and integrative learning skills needed in a world where machines work alongside human professionals.
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Why is it important?
College students grow up in a digital world. Ready access to information and communication technology is integral to how they learn. Given the rapid rate of technology transformation, exposure to a specific technology is less important than developing the skill set integral to adding value while working in conjunction with smart machines.
Perspectives
Although there are negatives associated with the use of some technologies in the classroom, the benefits are far greater. With regular use & exposure to technology, students will learn: how to accept responsibility for their learning, to develop self-control in their use of technology, appropriate inquiry capabilities, and how to synthesize and critically access large amounts of available information.
William Crittenden
Northeastern University
Read the Original
This page is a summary of: Embracing Digitalization: Student Learning and New Technologies, Journal of Marketing Education, December 2018, SAGE Publications,
DOI: 10.1177/0273475318820895.
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