What is it about?
The paper is a literature review of the electronic word-of-mouth (eWOM). It summarizes the various theories that have been used in extant eWOM research and provides avenues for further research.
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Why is it important?
This is the review of recent eWOM literature focusing on the publications from the top journals. It should act as the first stop solution for people who are interested in eWOM area, or who wish to have a summarized review of eWOM research.
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This page is a summary of: eWOM: Extant Research Review and Future Research Avenues, Vikalpa The Journal for Decision Makers, June 2016, SAGE Publications,
DOI: 10.1177/0256090916650952.
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