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Building on Blue Ocean Strategy, a management concept created by the #1 thinkers in management, this study describes how theories perform reality. It shows that the theory transformed strategy tools, management consultants, faculty members, etc. to make them perform reality and broaden its scope over time.

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This page is a summary of: How Assemblages Change When Theories Become Performative: The case of the Blue Ocean Strategy, Organization Studies, February 2020, SAGE Publications,
DOI: 10.1177/0170840619897197.
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