What is it about?
The institution-building work that needs to be done to ensure a material tool is adopted and transforms a market
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Why is it important?
The concept reconciles the concept of performativity as developed by Michel Callon with institutional theory and addresses the institutional critics of performativity
Perspectives
This publication is my own contribution to what some have called the "performativity wars," that is, the long-running debates as to whether markets are best explained by studying the fields and networks in them, or by attending to their material tools. I argue that both are necessary, and explain exactly how ("performative work")
Daniel Beunza
Copenhagen Business School
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This page is a summary of: Performative Work: Bridging Performativity and Institutional Theory in the Responsible Investment Field, Organization Studies, February 2018, SAGE Publications,
DOI: 10.1177/0170840617747917.
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