What is it about?

This article examines a campaign produced by the activist group The Yes Men in which they released their own versions of advertisements produced by the Chevron oil company that were designed to be mistaken for the real. The group successfully seized Chevron's powerful microphone to disseminate their own critiques of the company's conduct. The paper examines the tactic of "ventriloquism" (speaking on behalf of someone else) as a potentially powerful tool for activists.

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Why is it important?

The article offers a new framework for thinking about activist work. And it complicates existing discussions about the democratic potential of new media technologies.

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This page is a summary of: Throwing our voices: ventriloquism as new media activism, Media Culture & Society, February 2018, SAGE Publications,
DOI: 10.1177/0163443718756064.
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