British newspaper representations of Mo Farah

What is it about?

This article examines British newspaper representations of the ‘Team GB’ athlete Mohamed ‘Mo’ Farah during the 2012 London Olympic Games. In particular, attention is given to examining how representations of Farah were related to discourses on British multiculturalism. As a result, while ‘outsider’ groups are frequently subjected to negative media portrayals, it is argued that Farah’s significance was underscored by discourses that sought to highlight his assimilated Britishness and through his promotion as a symbol of Britain’s achieved multiculturalism.

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Why is it important?

By turning away from a dichotomous understanding of assimilation, this article suggests that processes of assimilation reflect a complicated coalescence of national inclusion and exclusion. That is, rather than simply highlighting how the national press serve to reproduce simple ‘us’ and ‘them’ binaries, this article highlights how the discursive construction of the ‘nation’ rests upon a dynamic process of identifying and managing ‘outsider’ individuals.