A Provider-Cost Patron-Effort Schema for Classifying Products

M. R. Hyman, V. M. Sharma, P. Krishnamurthy
  • Journal of the Academy of Marketing Science, December 1994, Springer Science + Business Media
  • DOI: 10.1177/0092070395231003

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The following have contributed to this page: Dr. Michael R. Hyman and Michael Hyman