Focus Groups in the Social Sciences

What is it about?

This article examines how focus groups have been used in social science research in the last decade. It then proposes a series of norms regarding how focus group research should be reported in an article-length publication.

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Why is it important?

We have few norms or guidelines regarding how to incorporate focus group data into our research. In proposing a set of norms, this article helps a researcher distill the extensive amount of data that focus groups produce, so she can use it in an article-length publication.