Ecotourism Behavior of Nature-Based

What is it about?

This integrated framework provides an approach to creating critical insights for nature-based tourism researchers and managers to accurately grasp the factors that influence ecotourism behavior.

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Why is it important?

Managers of nature-based tourism destinations should offer ecotourism programs that focus on ecotourism experiences that increase ecotourism behavioral intentions by increasing levels of perceived ecotourism usefulness, biospheric value, ecotourism self-identity, environmental attitude, subjective norms, and perceived behavioral control, thereby enhancing ecotourism behavior at nature-based tourism destinations and assisting in the development of sustainable tourism.

Perspectives