Customer experience in the travel and tourism industry in an omnichannel era

What is it about?

How Travel and Tourism companies can segment customer according to the channel(s), which Egyptian customers' use when searching and booking their tickets or trips. Specifically, it classify customers to three groups: multichannel shoppers, multichannel searchers; and store-prone shoppers

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Why is it important?

it differentiates between Egyptian Tourists and travelers who use omnichannel for information search only and those who use it through the whole purchasing decision. Furthermore, it differentiates between Egyptian Tourists and travelers who use multichannels and those who shop in travel and tourism outlets.

Perspectives