Destination Development: The Role of Interdestination Bridge Ties

What is it about?

We explore the contribution of interdestination ties to destination development. As destinations search for practices that can be used to improve their co-producing efforts, they make use of actors connecting them to other destinations. Thus, interdestination bridge ties have important roles as information conduits in destination networks. We present a case study showing how public sector actors, multidestination actors, and industry-specific product and service providers play important and complementary roles in this developmental process. The study also indicates that bridge ties can initiate network dynamics. We present a novel set of propositions advancing a network perspective of destinations.

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