What is it about?
What is the best way to ask how often you go to church? We show the differences between asking "How often you attend church services?" and "How many time did you go to church the last month?". We conclude that the the first formulation (how often) work better and produce richer data.
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Why is it important?
Having good measure is crucial for good science. Here we attempt to improve measurement instrument for survey research. We use experimental design and panel data to do so in case of church attendance questions.
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This page is a summary of: Calibrating self-reported church attendance questions in online surveys. Experimental evidence from the Italian context, Social Compass, September 2019, SAGE Publications,
DOI: 10.1177/0037768619868420.
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