Burger King's antenarratives and storytelling in space, time and strategic context

What is it about?

Stakeholders in Burger King Corporation used fragments of stories about the past, present, and future to justify or to resist organizational change. Though these fragments rarely emerged in the corporation's fully-formed narratives, they affected the success of international strategies.

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Why is it important?

The article deals with the complexity of organizational sensemaking, spotlighting the push and pull of diverse narratives in organizational stories.