What is it about?

It is commonly assumed that business sustainability requires a long-term orientation. However, this assumption is problematic because this principle may not apply in certain contexts. This qualitative study challenges this assumption and focuses on the mechanisms by which time affects the adoption of sustainability practices in the context of socially responsible investing (SRI) practices in Swiss banks and insurance companies.

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Why is it important?

The article provides insights into the mechanisms associated with different time horizons and investigates their effects on the adoption of socially responsible investing (SRI) in Swiss banks and insurance companies.

Perspectives

Understanding the mechanisms behind the adoption of socially responsible investing (SRI) can help banks and insurers meet the high demand for SRI. The mechanisms identified may also help fine-tune financial regulation for banks and insurance companies. For example, governments may introduce taxation measures promoting mechanisms that foster SRI adoption in a respective type of intermediary.

David Risi
Universitat Sankt Gallen

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This page is a summary of: Time and Business Sustainability: Socially Responsible Investing in Swiss Banks and Insurance Companies, Business & Society, May 2018, SAGE Publications,
DOI: 10.1177/0007650318777721.
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